Measures for Administration of Internet Advertising

On March 20th, the State Administration of Market Regulation announced the newly revised “Measures for the Administration of Internet Advertising”, which will come into effect on May 1st. Advertising agents and publishers should establish, improve, and implement a system for undertaking registration, review, and file management of Internet advertising business. Radio stations, television stations, newspapers, audio-visual publishing units, and Internet information service providers shall not publish advertisements for medical treatment, drugs, medical devices, and health food in disguised form by introducing health and health knowledge.

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